How to Master Marketing: Online and Offline Marketing Analysis

One of the most influential games to hit the market is the Rayman Raving Rabbids which is about bunnies spreading mayhem and their proper management. The advertising commercial is about the promotion of this game and how it can also be played on wireless consoles. The Nintendo Wii game has been projected to be a family game which can be played by children and toddlers along with their parents.

The Nintendo advert starts off with a husband, his son, daughter and wife standing adjacent to him and all of them having wireless consoles in their hands. All of them are using the consoles, giggling and showing off their moves. The camera flashes to the opposite side which shows a game being played and the characters in it wrecking mayhem all over. The camera again flashes and this time takes a close up of the father and his boy. The family is shaking their hands very fast this time and the excitement seems to have amplified. The next camera flash shows two game characters riding bikes with one of them crashing on the road and the other taking lead. The son is disappointed at this and his sister seems to be excited. The last flash shows all four of them again trying hard to play the Rayman Raving Rabbids 2 Wii game. The commercial concludes with a virtual rabbit appearing on screen with the cover of the game to his right. The rabbit has a beaming face and his arms swinging in the air. The word ‘WOOLWORTHS’ is highlighted in bold at the bottom of the screen.