How to Master Marketing: Online and Offline Marketing Analysis

It is one of the most intelligently created advertisements as it describes the Duracell battery through animated bunnies who are rock climbing. It is a very interesting advertisement and will have an amazing recall value. The Duracell advertisement starts as a group of bunnies are looking up towards a hill which they have to climb. Then there is a sudden close up of the hill in order to show how steep it is. The camera work is fabulous as in the next shot the Duracell bunnies are shown climbing the steep hill.

Bunnies who are installed with other batteries keep on falling as their batteries exhaust. In the next shot more bunnies keep on falling as their batteries exhaust and the bunny with a Duracell battery looks pretty charged up even then. Then there is a long shot of the steep hill where only two of the many bunnies are left and one of them gets discharged and falls down. Finally the camera zooms out in the next shot and you can see all bunnies except one have discharged and fallen. The only active bunny is the one who was installed with a Duracell battery. In the next shot you can clearly see the Duracell bunny on the top of the hill and rest all have died out. The concept is very simple as each bunny has a battery attached to him but the bunny which had a Duracell battery was the only one successful to reach the top of the mountain.