Bell’s want consumers to consider them a traditional brand. Consumers generally like to stick with what they know, and often need some form of incentive to change brands or to try a new product.
Archive for January 6th, 2009
Jan6
Bell’s Whisky Advert: Making the Traditional appear Cutting Edge, yet still Traditional
Filed in: Advertising Analysis
Jan6
Finish Advert: Breakdown of the effective Telly Advert
A person’s home can often be seen as a reflection of their character, so keeping a tidy home is important to most people.
Filed in: Advertising Analysis Home & Living Products
