How to Master Marketing: Online and Offline Marketing Analysis

The advertisement is of Mario Kart a racing game made for Wii Nintendo gaming console. The Wii advertisement starts with a girl who is sitting with her parents. Suddenly her brother signals on the gaming console that he is online and wants to play Mario Kart Race. The girl and her dad get excited and join in to play with the boy and a friend of his who are in their university.

The racing game supports four players that are clearly shown in the advertisement. In the next shot it is shown that all four of them are enjoying the game. The expressions on the faces of the characters clearly show that they are enjoying the racing game immensely. The advertisement also has clippings of the Mario Kart (Wii) game and it can be seen that the graphics are spectacular. It is clearly shown that the game has a multiplayer option and can be played between players sitting at different places. The best function of playing the game while sitting on two different places is the most attention grabbing thing of the advertisement. Finally the advertisement shows that the boy at the university has won and on the other hand his father and sister has lost and is disappointed.

The Nintendo Wii advertisement clearly shows that the game is built for all age groups as the father of the girl was equally indulged into the game. Additionally it shows that Mario Kart Race is not just meant for boys but even girls will also find it very interesting.