How to Master Marketing: Online and Offline Marketing Analysis

The commercial is about the recently launched karaoke video game, SingStar Take That, exclusively released on PlayStation 3. It is the third band-specific SingStar game after the previously released SingStar ABBA and SingStar Queen.

The 29-second Playstation 3 - SingStar Take That ad, starts by showing the logo of PlayStation 3 in a dark background. Every shot of the commercial has been perfectly shot to portray all the essential information about the SingStar - Take That (PS3) video game. After the starting shot, in between several other colourfull graphics, the graphic of a television is shown. On the television screen, clippings of one of the videos of the famous English pop rock band, Take That, is displayed and in the very next shot the video is shown on the screen of PlayStation 3 and several young boys and girls are also shown holding their microphones and singing along. This perfectly portrays that the new competitive karaoke video game features songs from the albums of this band.

In SingStar games, players need to sing along with music in order to score points. Using SingStar microphones, they interface with their gaming console while a music video is being played in the background. While singing, the pitch in which the players are required to sing is displayed as horizontal grey bars and the corresponding lyrics are displayed at the bottom of the screen. This fact has also been clearly displayed in the shots of the commercial. A beautiful song from one of the Take That albums is played in the background that makes the PS3 SingStar ad even more interesting. In the end the logo of PlayStation 3 and Sony is displayed to indicate the fact that PlayStation 3 is a product of Sony Electronics.