How to Master Marketing: Online and Offline Marketing Analysis

This is a spectacular advertisement from LG which includes amazing shots. It is quite a long advertisement but it perfectly defines the newly launched LG LED TV. This advertisement starts with a spectacular shot in which a very small kid is swimming under water. In the very next shot people are standing in a queue and the scene is taken in a very dull lighting. Then a small kid is sitting on his bed which has bars around it to protect the kid from falling.

In the next shot another kid is shown who is wrapped by a seat belt. Then there are a number of shots where people are shown following there daily routine of travelling and going to the office. A person is shown tightening his tie and another person is sitting in his office. Then there is a medium shot of a person sitting with a phone. In the next shot there is close up of a wall clock. The shot changes to a classroom in which kids are sitting and studying. All the above mentioned shots represent that everyone has to live between some boundaries and all of them have a very dull look.

In the very next shot the entire scene changes as you can see a person riding a bicycle. Then a shot from a very fast moving car is taken. Two girls are shown fighting with a pillow and enjoying. Suddenly lush green fields are shown in which flowers are blossoming. A man jumps into sea and enjoys something out of the ordinary. All these shots symbolises freedom and breaking the monotony of life. Then the actual LG LED TV model is shown and it is clearly written that it provides a seamless connectivity. The advertisement finishes with the sign of the company.