How to Master Marketing: Online and Offline Marketing Analysis

The commercial being reviewed is a 9 second footage that promotes the land mower engineered and launched by Flymo. It is being shown that the land mower works in a split second and trims all the excess grass. The Flymo commercial starts with a close shot of a field where the grass is too high. The screen moves very slowly before a flash happens and all the high grass gets trimmed to a medium level and with a lot of precision. It is after that flash does one realize that the blitzkrieg was the Flymo lawnmower which sped through the field like a rocket. The commercial ends with the land mower being shown in a picture along with the logo of Flymo. The tagline Easier by Design is shown beneath the logo and the website of the company is at the bottom of the screen.

The commercial has been kept very simple. The message is conveyed to the users emphatically about the benefits offered by the Flymo - Flymo Not Slowmo. The camera angle has been kept highly uncomplicated and everything gets screened in a couple of shots. The Flymo hover lawnmower is shown to b very sharp and robust and has been portrayed as a powerful machine which will run through any sort of grass within no time. The handle is big enough for any person to hold onto and he/she just has to start edging all the way through the grass. The colour of the land mower that is being shown at the end of the commercial is yellow.