How to Master Marketing: Online and Offline Marketing Analysis

This advertisement is about the “Dolce & Gabbana- The one” perfume and is shot keeping the feminist nature and appeal in mind. The advertisement starts with hot model Gisele Bundchen getting ready and applying“Dolce & Gabbana- The one” perfume, while the whole press is waiting outside to have ger glimpse. In the later frames her makeup man are shown busy in getting her ready and they get so much charmed by the fragrance of “Dolce & Gabbana- The one” perfume that they come up to the ramp to give her final touch. After that the hot model Gisele Bundchen walks on the ramp in style and everyone is shown falling for her look. In the last frame the “Dolce & Gabbana- The one” perfume bottle is shown.

Overall the composxition of the shots and the background of the advertisement is quite appealing. Even the theme looks great but it has centered much more attention on the model rather than the product. The advertisement in the last frame has tried to establish the D&G The One Eau de Parfum product, but the editing is not so compact; that’s why it seems the advertisement looses the thread at some spots. The advertisement had some good camera work with a good mixture of long and close shots. Even the start of the D&G ad is good as it shows the sensuous style of the model which goes well with the sensuous fragrance of the “Dolce & Gabbana- The one” perfume. So overall this advertisement could be called average as everything seem nice but just tight scripting and some added shots of the product would have helped its cause more effectively.