How to Master Marketing: Online and Offline Marketing Analysis

Clairol Nice ‘n’ Easy is an expert product for colouring your hair. These colourants come in 45 permanent shades that can blend subtle tones for multi tonal colour. The Clairol Nice ‘n’ Easy product has 100 % grey coverage and will help maintain the natural variation and shine of your hair. Marketing products has an array of mediums for marketing and telly ads is one of the most grabbing and productive sources to attract consumers.

The telly ad for Clairol Nice ‘n’ Easy is a 19 sec video footage that focuses on a caption of “being a shade braver”. The telly ad kicks of focusing on a model, who while walking accidentally witnesses her top slipping off her shoulder revealing her bra strap. It embarrasses her, makes her immediately slip it back on. The model then passes a mirror and admires her lush, soft looking hair coloured with the Clairol Nice ‘n’ Easy colourant. This reflection and wonderful feel of luxuriously coloured looking hair makes her feel brave and confident young women.

She then opens out her hair, letting in fall on her back and slips the sleeves ‘off’ her shoulder, revealing her bra strap and continues walking more confidently, marking a statement for herself. The narrator of the telly ad after introducing the hair colour product goes on to use the caption ‘a small change to your hair can make a big change to your head”. This caption is what will attract consumers and is practically genuine to believe that when one changes the looks of themselves, looking much more brighter and lovelier than before that it will bring in a lot of confidence and braveness in the individual.

The 19 sec telly ad, with its lovely picturization, beautiful model with naturally looking coloured hair, and wonderful concept of “being a shade braver” is sure to market their product excellently.