The New Herbal Essences Advert Reflects the Organic Approach
Have you ever realised the increasing popularity of organic cosmetic products? Women are actually gravitating towards the herbal cosmetics as they find them more gentle and safer. The cosmetic companies were quick to take a clue. As more and more people are discovering the benefits of using an organic product over a chemically-processed one, manufacturers are more inclined to create such products.
The new Herbal Essences Advert has also followed a strong “herbal approach” that conveys the message of the shampoo being reborn with even better elements. The TV commercial features a young woman planting a shampoo bottle in a lush green forest. The setting is clearly shown to depict that Herbal Essence products, like the Herbal Essences Rainforest Flowers Shampoo, really do embody the freshness, excitement and daring associated with the rain forest. The background voice narrates the whole scene while suggesting that the Herbal Essences are reborn. This act is followed by a tree coming out of the bottle. The big colourful flowers on the tree are holding different Herbal Essences bottles…..the lady collect them and wash her tresses to flaunt the beauty. The natural effect is made more obvious with the small, pink flowers that slowly cover the woman’s body and eventually take the form of a dress.
Apart from the vibrant graphics, this ad has made a very good use of dialogues. Unlike many other cosmetic ads, it doesn’t simply reiterate the video. In fact, the words used to describe the shampoo’s qualities are really very well chosen. Metaphors like “exotic extracts”, “fantastic fragrances” and “dazzling new formulas” are not less than a strong statement. Moreover, the closing comment of “escape to a whole new world of luscious hair” is very appealing and influential.
I appreciate the crispness in the narrator’s voice. She sounds really good, especially while describing the qualities. The way she says “yummiest ever Herbal Essences” is very attractive. All in all, this advert focuses on communicating the spirit of an organically created product and conveys the new, innovative merits in a delightful manner.
No Responses to “The New Herbal Essences Advert Reflects the Organic Approach”
You can leave a response, or trackback from your own site.
