How to Master Marketing: Online and Offline Marketing Analysis

The commercial is about the latest fragrance, the Guerlain-Idylle launched by one of the oldest fashion houses of the world, Guerlain. The company is held high esteem in the perfume industry and perfume like the Guerlain-Idylle are the contributors of its enormous popularity.

The 19-second commercial features a beautiful young girl in a soft-focus scene. In the first shot a woman splashes about in gold-coloured water and have a great time. The new Guerlin-Idylle is then introduced on screen and it appears in a golden-coloured flask-shaped bottle. The model in the commecrial looks stunning in an all white dress and the innocence in her face makes the commercial worth viewing. An advert should be the true potrayal of a product and this ad for the Guerlain Idylle Eau de Parfum perfectly follows this ideal. Light coloured background together with the soothing music keeps the viewers engrossed in the commercial and also conveys the essence of the fragrance very perfectly.

The Guerlain-Idylle is the mark of feminity and elegance and has the capacity of taking you to a whole new world of inexpressible feelings. The notes used in the latest creation of Guerlain are Bulgarian rose, peony, jasmine, lilac, lily of the valley and a lot more and there are two phases involved in the creation of the fragrance; a floral top with a hint of fressia and something faintly buttery and the other involves floral-musky drydown. So if you also want to have the floral fragrance this Christmas, then bring home the Guerlain-Idylle.