How to Master Marketing: Online and Offline Marketing Analysis

This advertisement perfectly defines the all new Pantene Pro-V Layers Collection. The entire advertisement is shot in a unique way. It starts as “Andy Uffels” who is a world famous hair stylist is styling a girls hair. The girl has beautiful shiny hair which is immaculately styled. In the very next shot the hair stylist describes how the girl had dull and weak hair and now she has beautiful hair. The advertisement is very intelligently constructed as the effect of the product is shown through the story of a girl.

In the next shot the girl is shown with her beautiful hair. It is shown that the hair stylist recommended the Pantene Pro V product which actually caused the transformation. Then the hair expert is shown holding a bottle of the product. In the very next shot you can see the entire Pantene - Pro-V Layers Collection. Then the effect of the hair styling product is shown using animation. It is clearly shown as to how this product enriches your hair and gives them a healthy and shiny look. Then the same girl is shown flaunting her beautiful and shiny hair. It is clearly written that this product provides beautiful hair with only one use.

In the next shot the girl looks pretty happy as she has beautiful hair and she is shown walking confidently with her bouncy hair. Then the product range is shown once again and the advertisement ends with the Pantene - Pro-V name and logo. This Pantene advertisement has a good concept and it perfectly defines the product range.