How to Master Marketing: Online and Offline Marketing Analysis

This L’Oreal advertisement promotes a men’s moisturising lotion which is named as “L’Oreal - Hydra Energetic Men Expert”. The advertisement starts as a man and a woman is crossing each other on an escalator. The screen is divided into two vertical parts and on one side you can see the man and on the other half of the screen you can see the woman. It is a close up and you can clearly see the reactions on their face. At the time when they cross each other the screen division changes from vertical to horizontal.

While passing each other they look at each other but the girl doesn’t show interest. The guy keeps looking at her even after she has passed. Then the shot changes and you can see L’Oreal Paris men expert Hydra Energetic Anti-Fatigue (50 ml) product on the screen. Then the screen is again divided into 2 vertical boxes as one side contains the actual product and the other side has the name of the product written in it. In the very next shot a person is shown applying the product. Then there is a close up of the same person who applied the product and you can see than it revitalises the skin.

Once again you can see the screen divided into 2 vertical halves. There is a close of the product once again. Finally the entire range of products is shown which include 4 different bottles. The L’Oreal advertisement perfectly defines “L’Oreal - Hydra Energetic Men Expert”. Furthermore, it also shows the usage and applying procedure of the product.