How to Master Marketing: Online and Offline Marketing Analysis

DKNY is the label of the famous fashion designer Donna Karan. A wide range of products are associated with this brand name such as clothing, accessories, perfumes and a lot more. The new addition to the perfume series of Donna Karan is the DKNY - Be Delicious – Art. Like all the other fragrances of DKYN, the new product is also designed to enhance and compliment the beauty and femininity of a woman.

The 9-second commercial starts by showing a beautiful girl passing by some fruit shops. In the next shot, a shopkeeper is seen passing a green apple to the girl and the apple turning into the bottle of the DKNY Be Delicious Eau de Parfum. The commercial includes an innovative mixture of both live and animated characters thus giving a very nice look and feel to it. The perfume comes in an iconic apple-shaped bottle which is beautifully depicted in the commercial by showing the apple turning into a bottle of DKNY - Be Delicious – Art.

Owing to the exotic and sophisticated blend of apples, flowers and wood used in its preparation, DKNY - Be Delicious – Art fills and enchants the environment with a fresh and juicy scent and the appropriate word that can fully describe this ultimate seduction is ‘delicious’. The key ingredients include notes of American Apple, Cucumber, Grapefruit, Candid Magnolia, Tuberose, White Muguet, Rose, Violet, Sandalwood, Tender Skin Accord, Blonde Woods, White Amber. The irresistible essence tempts you to take a bite out of life. The fragrance comes in a pop-art-inspired packaging that gives a very catchy and attractive look to it as we can see from the DKNY advert.