How to Master Marketing: Online and Offline Marketing Analysis

Philips is a leading manufacturer of the electronic products. The Philips span across healthcare, lifestyle and lighting. Offering people-centric solutions, Philips excel in every field they step into. The Philips- Sonicare is the new range in the healthcare category ensuring better oral health. Other health services are the medical alert service, remote cardiac service and telehealth solutions.

The Philips – Sonicare range is a perfect home solution for the oral care. The products in this range include the new Flexcare+, Sonicare for kids, Healthy White, Essence and Extreme. These Philips electric toothbrush works in rotatory manner in order to clean your teeth in the best possible manner. This personal care home solution offered by Philips- Sonicare is an electronic product which does not involve much effort to clean your teeth. It will clean any cavity and the food struck on to your teeth and this is without harming your gums. The Philips-Sonicare products are compact and easy to operate.

The 30 second commercial has been kept very simple to be well understood by the common man. The routine instances have been highlighted in the advertisement. The commercial begins with a scene where a lady is buying apple from the vendor showing that apple is a healthy fruit and one should eat it to stay healthy. The next scene shows the lady climbing stairs of the home depicting the exercise is also essential to stay fit. In the third these two scenes are well related to the lady picking up the Philips Sonicare product symbolising that Sonicare is essential for oral health.

In the next scene the comparison of two Philips-Sonicare products has been shown depicting the efficiency of this advanced product and last scene shows the lady done with the brushing and reveals her clean teeth and the brand is also established. The Philips commercial clearly establishes the bottom line that Philips-Sonicare is the perfect oral doctor for you.