How to Master Marketing: Online and Offline Marketing Analysis

Garnier is the beauty consultant for almost every one of us. Garnier delivers high-performance and innovative beauty products to make you look more beautiful than ever. Making use of naturally enriched ingredients, Garnier presents an effective, natural and beautiful skin care solutions.

Garnier Hydralock is a range of skin care moisturising lotions, creams and moisturizing milk promising to be your best skin partner. It allows the moisture to retain in the skin and don’t let it dry. The advertisement is about Garnier-Hydralock which is a multi- vitamin moisturizing cream, lotion and milk, which helps to keep your skin healthy and beautiful. The Garnier commercial has been kept really simple taking into account the real life situation. The bottle of Garnier-Hydralock is wide from the top and gets thinner at the bottom with soothing blue and white colours showing the brand name clearly.

This 20 second Garnier commercial begins by showing an upside down plastic water bottle with water flowing and then a girl places her hand and stops the flowing water from its opening. Immediately after this, the girl displays the Garnier-Hydralock Moisturizer bottle which establishes the brand quite early in the advertisement. A girl is shown applying this skin friendly moisturizer on her legs and complementing it is the graphic showing that water retains all the 24 hours after applying the Garnier-Hydralock.

The advertisement clearly depicts that the Garnier-Hydralock provide all the essential nutrients and vitamins required for a healthy and a beautiful skin. The Garnier skin care product is very light but effective in retaining moisture in the skin to enhance its beauty. The essential skin moisturizer has nice and pleasant fragrance which makes it more living. The symbolic representation of water bottle makes this advertisement really simple but effective and meaningful.