How to Master Marketing: Online and Offline Marketing Analysis

The advertisement is about the new 1-Day Acuvue - TruEye Contact Lenses, which is the first daily disposable contact lens made by Acuvue. The 29-second advertisement is beautifully picturised and the graphics used for showing the various features of the lenses have been very aptly designed and utilized. The advertisement starts by showing the beautiful and healthy eyes of a girl. In the next shot the girl starts a scooty and drives through the roads of a city. On the way, her eyes get exposed sunrays, smoke from vehicles and wind and the girl is shown trying to obstruct her eyes from these objects as they can be quite harmful to the eyes. The next shot shows a professional ophthalmologist observing the eyes of the girl through some medical equipment and in the shot ahead a lens of 1-Day Acuvue – TruEye is displayed. It clearly depicts the fact that these new disposable lenses can be quite effective in protecting the eyes from these unavoidable factors.

The lenses are made from Narafilcon A which is an innovative silicone hydrogel material. It provides vastly superior oxygen transmissibility to the eyes. With the help of expressive graphics the fact has been very beautifully portrayed in the commercial. This better oxygen delivery allows the cornea to breathe naturally through the material of the contact lens and resulting in healthier whiter eyes. In addition, it also eliminates the medical side effects of wearing contact lenses, which are usually experienced at the end of the day. The Johnson & Johnson Acuvue 1 Day Trueye disposable contact lens also has a built-in class 1 UV filter that protects the inside of the eye from the damaging UV rays of the sun. The simple and creative advertisement is quite effective in conveying the useful features and benefits of the disposable contact lenses.