How to Master Marketing: Online and Offline Marketing Analysis

The advertisement is about Vaseline Essential Moisture which is a multi-vitamin hand and body moisturizer. Just like the packaging of the product, the Vaseline commercial has also been kept very simple and sober with simple background and unknown faces. The bottle of Vaseline Essential Moisture is slightly curved inwards at the middle and the base is more flared than the top. The bottle displays the brand name and type in a plain and simple design.

The 19 second commercial starts by showing three beautiful girls in a room. They are shown applying the moisturizer on each other’s body. The beautiful and radiant skins of the girls indicate the fact after applying the moisturizer the skin is left with a vibrant and healthy look. The strength and flexibility of a healthy skin is due to the 90% water that lies beneath the surface. But through out the day we unfortunately lose about a pint of water from our skin thus giving it a very dry and rough look. The Vaseline body lotion works on the skin by replenishing 100% of daily hydration and also conditions the skin with vital nutrients like Vitamin A, E and minerals. In one of the shots, a very close view of a girl applying the product on her legs indicates the fact that the moisturizer absorbs very quickly. Vaseline Essential Moisture feels very light but is actually very intensive as indicated by the radiance displayed on one of the girl’s skin following application. The Essential Moisture product has a nice and pleasant smell as the girls are shown applying the moisturizer on each other’s nose in a playful manner and having a good time.