How to Master Marketing: Online and Offline Marketing Analysis

The advertisement is about the Maybelline’s new range of lip-gloss, Superstay Powergloss. It is lip gloss with superb staying power owing to its exclusive 12-hour shine-grip technology. The Maybelline Superstay Powergloss comes in 16 sheer, super glossy shades.

The 29-seconds commercial features some of the famous faces of the American fashion industry like Erin Wasson who is an American model and occasional stylist and designer. The commercial starts by displaying a question the line “lip-gloss with staying power?” in the first shot and in the very next shot it displays the latest product from the house of Maybelline. The shot clearly indicates that before Maybelline Superstay Powergloss, people could not imaging lip-glosses to stay intact for long hours without losing the shine and the shimmer.

The advertisement is perfectly made to endorse the product as it shows the American model perform various daily works like drinking water, eating foods and lot of other tasks while by putting-on the lip-gloss. This signifies that the revolutionary power-gloss of Maybelline has the power to stay on in most of the conditions, just like other Superstay products, such as Maybelline Superstay 16 hour wear lipstick. In another shot, the commercial shows the two steps involved in applying the gloss. The first step is to apply sheer, glossy colour on the lips and let it dry completely and the final step is to finish with super shine extender. Following which your lips stay cushiony soft and supple all day long. Every shot of the Maybelline commercial have been so perfectly designed and implemented that it leaves a very strong impact about the product on the viewers.