How to Master Marketing: Online and Offline Marketing Analysis

The advertisement is about Mystery Case Files: Million Heir, the new adventure game launched for the portable Nintendo DS. The game is a part of the popular Big Fish Games franchise and is exclusively developed for Nintendo DS.

The 19 seconds advertisement begins with the display of a newspaper that features news about a case of a missing millionaire PT Rich which is also how the game starts. In the advertisement, a gamer is shown who looks for hidden clues in some rich illustrated environments. The player progresses through an interesting story where he/she visits a number of different environments to look for hidden clues. The Mystery Case Files - Million Heir (DS) game consists of more than 1,000 cleverly hidden objects that help in finding the rightful heir to the missing millionaire. In one of the shots of the advertisement, the gamer clicks on one of the clues and a screen gets displayed that shows the remaining clues that are to be searched for.

In the Nintendo advertisement, the gamer browses through different environments by using a stylus. This clearly depicts that the game play is perfectly suited for the touchscreen. To find objects you just have to tap the screens with the stylus. There are some evidences that are kept hidden below dusts, for such cases you just have to rub the stylus to brush off the dust from the evidence and if there are some cobwebs, the microphone can be used for clearing them.

The persuasive story together with the enchanting graphics and unique seek-and-solve style is an absolute attraction for both casual as well as hard-core gamers.