How to Master Marketing: Online and Offline Marketing Analysis

The commercial that is being reviewed is about the stilettos that get manufactured by Clarks. The Clarks advertisement starts off with a woman wearing them and suddenly holding onto her suitcase with her left hand while the clock is shown ticking down. The next shot shows a sweeper mopping the floor and the focus of the camera being on the stiletto shoes worn by the female. The shot shows people constantly moving around with a man gazing into the camera. A child is shown holding onto her mother’s hand. The woman is shown punching her card on an electronic controller and goes past security. She is then shown walking in the lobby and all throughout the focus is completely on her stylish footwear. She is shown walking on the platform where the train is waiting for her.

The focus is again on her stilettos and sexy feet. The train operator is shown lacing up his shoes and getting ready to move. The next shot shows a person riding a bike with the camera focus again being on the region of the feet. The shot suddenly shifts to an old man with a long beard receiving a card from a person entering a complex. The bike is again shown being driven on the road and the next shot again shows the lady walking. A group of children are seen playing and behind them the model who wore the Clarks ladies shoes is shown laughing and running towards the camera. A man is shown opening his arms and ready to embrace someone. The commercial ends with the woman smiling in front of the camera and a shot being taken of her feet and the stilettos she wore in the commercial. The essence of the commercial is to enjoy and relish every step that is taken.