How to Master Marketing: Online and Offline Marketing Analysis

The advertisement for Garnier - Ambre Solaire Dry Body Mist begins in very simple looking room with just a chair alongside a beautiful young girl. The girl is sitting on the floor of the room, leaning against the grey wall and looking through a photo album. The album contains the photograph of the same girl. The photograph of the girl has two different shades of colour, one where the girl has a beautiful tan, and another part where she is completely pale. The camera zooms on the pale bottom half of the girl’s photograph.

The next frame in the advertisement introduces the product in two different bottles with the caption “No.1 GARNIER Dry Body Mist”. In the next scene there are three bottles of the Garnier product which introduces their new medium shaped bronze look. The products are clearly visible as the camera zooms on the product bottles. The next frame of the advertisement shows the girl’s hand and the product being sprayed on her bottom half. The next scene shows the girl’s legs with the notion that the product does not require any rubbing after applying on the body. The girl happily moves her legs that bring forward her cheerful gesture. The next frame of the advertisement shows the girl admiring the beauty of her legs after applying the Garnier - Ambre Solaire Dry Body Mist. Unlike the Garnier Ambre Solair moisturising protection spray 15, the purporse of this dry body mist is primarily to tan and not to protect oneself from the sun. Nonetheless, the girl in the advert is cheerful with the perfect tanned colour she had achieved on her body after using the product. The last frame of the Garnier - Ambre Solaire Dry Body Mist advertisement shows the joyful face of the girl with the patented “Take Care” caption of Garnier.