How to Master Marketing: Online and Offline Marketing Analysis

The Apple advertisement is all about the new Apple iPhone and its features. The commercial starts off with the iPhone being held in a hand and the hand turning towards the screen within a flip second. The camera zooms in to the iPhone and the options in the menu appear to be clearer. The right hand of the person holding the phone closes in and the index finger is used to press on the camera option. After that, the volume of the iPhone at the bottom is amplified and recording feature is switched on. The camera angles are being twisted and the features are being optimized. A boy skating on a slope is being shot in a video. While he goes from one side to the other, on the way back he slips and falls on to the floor. That is where the finger presses the ‘stop’ button. The finger then presses the ‘done’ button and then ‘trim’ key. This brings the iPhone to the menu where the background is black and three options appear on screen.

The four in ascending sequence are ‘Email Video’, ‘MMS’, ‘Send to Youtube’ and ‘Cancel’. The finger presses the first option ‘Email Video’ and a white screen appears with a keyboard which reads ‘New Message’. The bottom of the Apple iPhone 3G S screen has a virtual keypad where English Alphabets are highlighted clearly. The finger types the name ‘Matt Craigie’ and sends the recorded video to the person’s e-mail ID. The commercial concludes with the same boy skating on the slop being photographed and shot in a video. The word ‘iPhone 3GS’ flashes on screen after which the words ‘Only on O2’ appear. Then the image of a bitten apple appears beyond which the Apple commercial ends.