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Jul10

L’Oreal - Age Perfect: Effective advertising draws on new advances to tackle skin ageing

The advertisement commercial is about the L’Oreal New Age Perfect Serum and the benefits that a woman derives from its usage. The advertisement starts off with renowned celebrity Dayle Haddon dressed in a blue gown glaring at her face in the mirror with a lot of adoration. Dayle is trying to feel her skin with her fingers and has a happy grin on her face with her sparkling blue eyes. A bottle of the L’Oreal New Age Perfect Serum is shown on screen with Dale using the dropper to put a drop on her cheek. The drop is captured on camera with a microscopic angle and is shown as a huge bubble fallen on the cheek. The bubble explodes on impact and a lot of micro fibres scatter around.

The fibres penetrate into the nerve cells of the skin and cast a very soothing effect. Dayle is shown breaking into a laugh and is still feeling her cheek. She looks into the camera with a bright smile and the words “Contains UV Filters’ appear on screen. She looks upwards and presses her cheek to feel the softness and looks back into the camera with a lot of confidence. The next shot brings the serum back on screen with a couple of L’Oreal age perfect creams placed to its right. The advertisement concludes with Dayle speaking and walking in the same blue gown towards the camera with the beach as backdrop. With an ageless beauty like Dayle Haddon using the serum, it is sure to work wonders for women of all age.


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