How to Master Marketing: Online and Offline Marketing Analysis

The ad features a beautiful svelte model enhancing the beauty of her eyes with the Cold SSAL Volum brush mascara. The Maybelline ad begins with the sexy model applying the volume enhancing mascara on her beautiful eyes. Her mission is to create seven times more volume on your lashes. The mega brush acts like a magic wand giving her ever so more power and a sure shot boost in confidence. She gets down from a colossal building like a queen of gods descending from heaven.

She gets in her really very sexy luxury salon and gives that self conscious look of admiration. The beauty of her eyes is much more pronounced when she flutters it with that look of true confidence. Mascara adds to her over all look; making her look even more glamorous and of course beautiful. Sophistication and class scream loud and high out of her image. With the mascara and her volume boosted lashes she further embellishes it. Moreover, with the ‘Colossal’ version, as opposed to the regular Maybelline Volum Express Mascara, the model oozes that much more style, class and confidence. She is the new age urban woman who believes in the power of her mind and beauty. Moreover, she has no qualms being a little self indulgent and caring about her beauty and also admires it in the rear view mirror of her car.

The ad focuses on making the woman of today, who is becoming more and more powerful with every passing day, more empowered while also pampering her with the best of cosmetics available.

Eyes have for ages been an obsession with poetry and literature. The ad just pronounces it more as it is a marketing tool for Maybelline mascara. The mascara shall make the woman’s eyes more expressive and assertive.