How to Master Marketing: Online and Offline Marketing Analysis

An advertisement that is catchy and clearly demonstrates what the product being promoted can do for you. When the offering is from a company like Maybelline the expectations are going to be high. Moreover, there are so many facial products in the market that the chances of consumers getting confused are always strong.

A less than best advert may fail to generate the kind of enthusiasm company wants and the consumers also feel let down. This particular advert promotes Maybelline’s Dream Satin Liquid in an appropriate manner. The setting is fine and the message loud and clear.

The advert starts with the message ‘flawless skin?’ flashing across the screen. A model is shown standing in intense lighting but still has smooth skin and smiles with confidence. The next frame shows the product that is responsible for that woman’s skin, new Dream Satin Liquid. The advert then shows the model applying the Maybelline foundation product on her face. The next important frame of the advert shows the model holding a golf ball. The ball is then covered with the Maybelline’s liquid. This signifies the impact that the Dream Satin Liquid will have on your skin. It will fill any pores in the skin of your face. The message that now flashes is, ‘100% poreless look,’ the very basic purpose of the product and the advertisement.

The advertisement concludes with different shades that are being offered by Maybelline flashed across the screen. The whole video is accompanied with the narrator describing that the Dream Satin Liquid helps you get that poreless skin. Also, the advert shows that in a survey of 99 women 73% agreed that this in fact is the impact of the product.

Overall, with right approach to carry the message along, this is a good advert that will help the consumers make up their minds with all the information they need.