How to Master Marketing: Online and Offline Marketing Analysis

L’Oreal the worlds leading brand in cosmetic and beauty products is loved by the people for its high quality and highly effective beauty products. L’Oreal’s every product stands for great quality and so is the case with its new product L’Oreal Elvive damage care. The grace and beauty that L’Oreal stands for is clearly reflected in the advertisement that shows Claudia Schiffer endorsing L’Oreal Elvive damage care.

The beautiful German supermodel and actress Claudia Schiffer in this advertisement is seen having her hair processed by straightening, blow drying as well as back brushing. The advertisement further shows that she has got natural hair extension done for styling so damaged hairs are a big worry for her, but with the use of L’Oreal Elvive damage hair she got back her healthy hair with impeccable shine and strength.

This advertisement clearly disseminates the message of effectiveness of the new product L’Oreal Elvive damage hair in controlling hair damage. Though L’Oreal is famous for its hair colour products, like the L’Oreal Excell 10 hair colourer, the Elvive Damage Care product is proof the beauty company knows how to revitilise your hair as well. The hair being tossed by Schiffer on her shoulders and free flow of hair with her every movement is clearly depicting that this new product not only saves the hair from damage, but also provide strength to it. In this way the advertisement has easily disseminated this message to the audience.

The shot selection, the back drop and the movement of Claudia Schiffer is so clearly conveying about the product that even if this advertisement was without narration the people would have understood that it’s about L’Oreal Elvive damage care.

The target audience for this L’Oreal advertisement is middle and upper middle class. Although, the picturiation, makeup, dress and backdrop have fully centred on Claudia Schiffer’s personality, the advertisement has ably disseminated the message.