Gucci Flora Advertisement shows the Exotic Nature of the Fragrance
Gucci the leading apparel and accessories brand appeals to a lot of quality lovers and its new perfume Gucci flora is bound to become a favourite with many. The sophistication and exquisite grandeur for which Gucci is so famous is reflected in the advertisement endorsing the flora fragrance.
The beautiful maiden with those chiselled upper class looks sniffs a pretty white rose. She seems to get possessed by the power of the flowers and her sorcerer like gestures present her as the queen of flowers; able to cause tumult among her subjects with just a gesture of her hands.
Her maiden beauty when combined with the power of acres of flowers creates a majestic power which appears like that of a magician. She is the Queen of an exquisite fairy world where only the flowers are her subjugated companions.
The colours forming the backdrop, the dress of the lovely damsel and the flowers all have an aura of another ethereal, more beautiful world. All reflecting the exotic nature of the Gucci flora. The advertisement reflects the power of the Gucci Flora by Gucci Eau de Toilette to carry a lady into another world and the fragrance imparts to her a power unparalleled in character…..that to influence tacitly and subliminally but vehemently. The lady don with the Gucci fragrance is sure to move everyone from the inside like an enchantress of the woods.
The target audience is undoubtedly the upper middle class and the aristocracy. The picturization, dress, make-up and choreography all do the needful to influence its target audience. Showing the ruling class another way of consisting their hegemonic; tacit yet powerful domination.
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