LG KM900 Arena Advertismen: Very Simple yet Profound
The ad from LG Mobile for its KM900 mobile phone model is very simple yet attention seeking. The ad starts with a guy having headphones on searching the options in the KM900 handset which is touch screen operated. He slides the options away with utmost ease and selects an entertaining video which is called as ‘the boogie baby’ in the ad which on selection plays a video of great clarity. The next frame shows the guy walking and then the ad shows him selecting some other option which is related to e-commerce.
He then shifts to a path finding type of page where he selects San Francisco and then he enters the name of some discotheque in the browser and finds about it. He is show in the ad as walking when the entire thing is going on and he then receives a call which he attends in an elegant manner. The ad then comes to an end by showing the LG KM900 Arena model number and the company logo. The ad is based on the strategy of marketing the handset to the tech-savvy youth segment. The company aims at the youth segment by getting the trend of the youth to get gadgets which are feature studded.
The marketing team of the company also knows the pulse of youth who will not compromise on the style quotient either. The ad has been made with a guy who is having charm and also represents the youth of today. Overall the LG mobile phone ad is a good eye-catcher and can sell the product effectively.
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