3Sixty Sunglasses: The Ad stresses the Utility and Style Point
This ad from the 3sixty sunglasses shows different famous personalities using these sun glasses. The ad is stressing on the utility point as well as the style point. The persons shown in this ad are the ones who have made a statement in their own fields. The ad showing different sports personalities using them in their fields. The ad shows the sun glasses being used while cycling, playing tennis, cricket, football and even football. These are used by the marketing personals to show the quality of the sunglasses the company is producing.
The use of these goggles in the various sports shows the durability of these glasses. The way these glasses enhances the view of the players is being given stress in the ad. The various players like Paul Collingwood and all are used by the company to endorse the brand. Their fame is the reason why they are used in this ad. That being said, it is clearly a much lower production ad than a Ray Ban advert or an advert for a pair of Oakley sunglasses like the Oakley Sideways. Nevertheless, the use of sports people in the 3sixty sunglasses advert is always a good way to attract the youth segment. They always idolize the various sports persons and keep a track on the costumes and the accessories these men are using. This nature of the customers is being utilized by most of the brands and it hesitates to differ here also.
The use of a film star in the ad is to give a statement on the style factor of the shades. The statement which the company tries to give to the customers out there in the market is that these goggles can also be used for style purpose. A well established actor like Tom Cruise can get the attention of all the movie-buffs out there. Overall the ad is pretty satisfactory.
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