How to Master Marketing: Online and Offline Marketing Analysis

This advertisement for the ‘Specsavers’ is for the publicity of the new offer they are giving to the customers, two sunglasses for the price of one. This advertisement is set on the back drop of a mafia scene. The ad begins with a guy walking through the front end of a mob of people most of them wearing sunglasses including the guy who is walking. The mob stares at the guy wearing the sleek designer Specsavers sunglasses as he passes them. As he is walking through the street a car steers in and stops in the street. The guy who was waking now stops and gives a classy look to the side in which car stopped.

Suddenly a gang of men comes out of the car and starts chasing the guy who is already walking. But he does all this with a touch of attitude on it. He walks through a building with ease and he keeps on going opening the doors while the chasers are running behind him. He stops at last when he enters a room with no other doors. He just turns back and on seeing the guys chasing him closing onto him, he just walks reversely to the darker portion of the room and suddenly a beautiful mysterious girl comes out from the place he went and she walks in through the mob and gets back into the street. The ad is very silent but is classy and has a very mysterious and stylish adventure tale to its credit. Indeed, it could actually rival most Oakley designer sunglasses advertisements as well. This Specsavers ad creates a feel of adventure and style in the viewers’ mind and surely conveys the message too. This ad is surely getting into people’s mind and will be a sure shot winner.