Oakley Sunglasses Ad features Famous Athletes
This advertisement by the Oakley is for their newest pair of sunglasses. This ad features two world famous athletes, Lolo Jones and Annika Sorenstam. Lolo Jones is a world famous track and field athlete whereas Annika Sorenstam is a professional golfer. In the ad they both can be seen wearing the sunglasses which they are endorsing and describing about the benefits and utilities of the goggle. The ad is around 20 seconds long but has conveyed what the company wants it to send to the viewers.
The marketing team behind the ad wanted to use the popularity of the athletes. The general public consisting of the potential customers are always curious about what the athletes and the film stars are wearing. It also reinforces the fact that high class designer sunglasses from Oakley, like the Oakley Ravishing designer pair, are the preferred choice of the rich and famous. The company wants to exploit the character of the famous people. The ad shows the athletes wearing those goggle models and the potential customers will look for the same models in outlets they are visiting. The ad has been shot in the side of a track and a course which sends a message to the customers that these goggles can be used for the sports purpose as well.
The main factor which is seen in the Oakley ad is the exploitation of the popularity of these athletes. The style factor of the goggles is also being shown in the ad. The qualities of the Oakley sunglasses are said to the customers by these athletes that gives the people a feeling of belief. Overall the ad will be very effective on sports crazy and fans of these athletes.
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