How to Master Marketing: Online and Offline Marketing Analysis

The Levi’s Sunglasses ad of the 90’s might seem quite lame to us nowadays, but was provocative when it first aired. Levi’s, better known for its jeans obviously, manufactured a number of differently styled and differently priced sunglasses as well. By viewing this ad, everyone knew there was definitely something in store for them too.

Showing some of the different models for men, women or the ones that are unisex, this particular ad is very encouraging, appealing and attractive. Even though it’s just a 31 seconds ad, it conveys the message to the viewers. This advert says that you can exercise, hypnotize, maximize and scandalize wearing the Levi’s goggles. Like it says, these specific Levis sunglasses of the 1990’s bring about a complete transformation in you – A REVOLUTION!

This ad even tells the viewers that the Levis sunglasses can be worn at all occasions – whether casual or formal, whether a meeting or for going on a date. They can be worn on all the different outfits and are the perfect accessory for early 1990s fashion. It shows that they have a lot of different kinds of frames, lenses and glasses. After seeing this ad, the viewer would definitely get tempted to go and get himself/ herself a pair. The most appealing thing in this ad is the display of the different shapes of frames, especially the round ones. They have all the different kinds of stuff for different personalities, different faces – cuts and different requirements. Of course, the Levi’s sunglasses look completely outdated when compared to something new, sleek and stylish like the Adidas Elevation Pro designer shades; yet, for the times, these Levi sunglasses were considered the height of fashion. All in all, this ad has been made keeping a lot of things in mind most importantly to attract the consumers which it does quite well!