How to Master Marketing: Online and Offline Marketing Analysis

The video advertisement for Glasses UK is a brief presentation lasting for exactly 18 seconds during which various bespectacled faces comes on the screen in various permutations and combinations. However, a large part of the ad is taken up by the title itself ‘Glasses UK.com’ and a sub title ‘from 14.90 GBP complete’. The appearance of the title at the end is for 8 seconds out of a total of 18 seconds, which leaves only about 10 seconds for the advertisement content itself. Thus, to increase the visual appeal and improve recall value, it is suggested to increase the length of the advert by a few more seconds and include some other interesting visuals in the advert. As the faces come on screen, a ticker runs below that says words like ‘bifocal’, ‘prescription’, ‘varifocal’, ‘tinted’, ‘high index’, ‘designer’ and so on.

The advert is too short to leave an impact on the viewer’s mind though the idea of changing faces in quick succession does catch the attention. But before one can sit up and take notice, the advert has already ended. Also, it’s definitely not nearly as stylish or well done as adverts for Oakley designer sunglasses, or Ray Ban’s either for that matter. The advert could have been better if it a little longer and had some interesting audio in the background. Also, the advert in itself is eye catching as the faces change quickly but could have included some more visuals that would hold the attention of the viewer like the obviously big budget Ray Ban spec advert. The Glasses UK advert, on the other hand, would have better recall value if it ended in a better way instead of the title of ‘Glasses UK’ simply appearing at the end.