The new MacBook, the greenest Apple Notebook ever
‘The greenest family of notebooks,’ that is the aim that drives the engineers and designers at Apple and they have managed that with their MacBook. Their latest advert for the MacBook stresses on this very aspect of their offering. They want to makes notebooks that are recyclable, use less energy and don’t make use of any of the harmful toxins.
The advert starts with an attractive aluminum MacBook spinning around with some interesting graphics in the appropriate green colour hovering above the book. The first one being an arrow pointing to the Apple MacBook itself. The accompanying voice over announces that ‘this is the new MacBook.’ The overhead graphics change to the sign of “recyclable” and than to a green light bulb, then to beakers and jars used in laboratories and finally the earth with clouds and the Sun. All the signs have their own significance and the voice over keeps stressing the same.
The “recyclable” sign stresses the most important point that the book’s body is recyclable. The ‘bulb’ represents the fact that it uses less energy (It has actually earned Energy Star certification). The beakers, etc point out that it eliminates harmful toxins that are usually used in notebooks.
The voiceover makes it clear that the aluminium and glass enclosure is completely recyclable and it runs on quarter of the power of a single light bulb. And finally it is not made of any harmful toxins like mercury, etc.
The final message that appears on the screen is ‘the greenest family of notebooks.’ The whole advert has very empathetically stressed the point that Apple wants to make. The MacBook has recyclable body, uses less energy and doesn’t use harmful toxins. It really is a green book.
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