How to Master Marketing: Online and Offline Marketing Analysis

There were different rules governing the way a car was made, what the consumers wanted and which one was the prized possession to own. Then came Toyota Motor Manufacturing and they changed those rules; they realigned people’s wants and made themselves the possessions to own.

Toyota feels the nerve not just of the clients and present but understands the needs of the future as well. Based on similar ideas, they are coming up with some innovative additions to their next line of cars. How they’ll add value to what we already have needs to be demonstrated before hand. That is the basic premise of this video commercial.

The advertisement starts on a football field. A guy tries to send the ball in but misses. He is dejected but tries again and succeeds. He is happy and satisfied.

There is an office guy working on his mobile oblivious to his daughter walking beside him. She is looking up to him in anticipation. He looks at her, realises his mistake, puts the mobile away, holds her hand, both are smiling and start running along.

A rock star is on the stage, smiling, waving and acknowledging her fans at the end of concert. Then realises about her troupe, brings all together in front and they all bow together, smiling.

The message asks you to be less discouraged and more determined, less distracted and more present, less me and more we. Next thing, why ask only ourselves, why not ask more from our cars.

Then we are taken to Toyota’s labs and the very latest technology Toyota is going to incorporate in its future cars. The first one targets the Environment, Future Plug-in Hybrid, i.e. eco-friendliness. The second one targets the Safety, Driving Simulator, i.e. accident warning system. Rather than try to impress you with speed and style, even though we know Toyota can offer plenty of this with its Toyota MR-2 Spyder race car type models and luxury Lexus brand, the Japanese company appeals to the safety and environmentally friendly nature of its cars.

The end result, the message gets expressed loud and clear. With the latest innovations from Toyota, the future will be better and the future will be safe. Toyota has always scored with cars and has definitely scored with this advertisement too.