How to Master Marketing: Online and Offline Marketing Analysis

The advertisement is about the newly launched mascara, the Rimmel - Sexy Curls Mascara from the leading cosmetics company of Rimmel London. It can make your lashes look 70 % curlier with a voluptuous volume.

The 19-second advertisement of the Rimmel - Sexy Curls Mascara features the multi-platinum selling singer-songwriter and model from UK, Sophie Michelle Ellis-Bextor. The first shot shows her taking out the bottle of the Rimmel - Sexy Curls Mascara from her shopping bag. In the next shot and the shot ahead, the sleek purpled coloured bottle of the Rimmel London mascara and its Triple Plump Brush are shown from a closer view. As in the shot, the amazing brush of the Rimmel London mascara comes in a unique shape to curve your lashes both in and out and give that lash by lash separation to them. The applicator includes both shorter bristles to build volume and longer ones to curl and separate and give that perfect sultry look.

The enriched formula of the mascara contains useful proteins like collagen, vitamins and conditioners that strengthens your lashes and amplifies lash volume. These amazing results are also portrayed by the sexy curls of the English actress. In some of the shots she is shown trying different outfits in a shop but still her sexy eye lashes remain curvier and firm till the end. This indicates the fact that it is longer lasting mascara that fixes the curls for up to 16 hours. In the last shot of the Rimmel ad, the logo of the English company, Rimmel and we are left with a positive impression.