How to Master Marketing: Online and Offline Marketing Analysis

The commercial is about the new anti-ageing product, Olay- Definity- Dark Spots and it starts by showing a woman aged between 30-35 years of age. The woman speaks about her session with a beautician who asks her about the main signs of her aging. Like most other women, she also came up with the usual answer of lines and wrinkles. Since decades, the war against aging have been mainly focused on lines and wrinkles, until some recent research that showed dark spots, discolorations and uneven skin tone are the new perceptions of an old skin. This fact has also been clearly shown in the commercial where the beautician undergoes a Definity test on the woman and shows a portion of her skin magnified on the screen in front. The magnified view shows some dark patches and uneven skin tones of the lady’s skin and then the beautician explains how these spots can also be the signs of aging. The beautician then suggests the highly innovative and defined anti-ageing product of Olay, The Olay Definity, Dark Spots to the lady that will help improve her skin tone and remove the dark spots as well.

The latest Olay - Definity - Dark Spots antiageing product shows visible improvements in just 8 weeks which has also been mentioned in the Olay advert as well. An essential ingredient of the product is the Glucosamine Complex that hydrates the skin, helps boost skin’s collagen levels and restores the inner glow of the skin. An intensely luminous skin results within a few days of the application of the Olay anti-ageing cream. The lady in the commercial has also been shown with an improved and younger looking skin in the later shots of the commercial to depict the effects of the cream.