How to Master Marketing: Online and Offline Marketing Analysis

The advertisement is of the Panasonic - Lumix TZ7 which is a newly launched compact digital camera. The
Panasonic advertisement is for 29 seconds but perfectly defines the product in a very interesting way. The advertisement starts from an aerial view where you can see the very famous Statue of Liberty and in front of the statue is a boat in the sea. In the very next shot you will see a girl on the top of that very boat who is carrying a camera and trying to capture some nice frames of the Statue.

Then a shot is taken where you can see that the girl focussing out and trying to make a perfect frame. Then you can see that there are some other people on the boat who are enjoying a song. In the very next shot there is a long shot of the “Statue of Liberty” and you can clearly see the statue dancing on the tune of the song which is playing in the background. The girl on the boat is amazed to see the statue dance and quickly starts video recording from her Panasonic Lumix DMC-TZ7 camera. This shot is actually taken in order to advertise that the camera also has a video recording feature. The girl keeps on recording while the “Statue of Liberty” keeps on dancing. Finally the camera is properly displayed and you can clearly see all the colours available. The name of company Panasonic appears and the advertisement ends with it. The best part of the advertisement is the use of special effects.